A few days back my brother(Fazal) and I were eating nachos, and I was scheduling content for one of my Instagram (Brand account). Fazal asked me a casual question he said and I quote “can someone make money with Instagram?” obviously he knows that we manage one account for one of our Shopify stores. But he wanted if we can make without a store or a website.
I explained to him with examples. But as I have been asked this question multiple time on multiple occasions hence, I thought to write a blog post describing how we can make money on Instagram.
Instagram is a disruptive e-commerce force, unlike some other social media networks. While it was first intended for photo sharing, it’s now a business platform, which can be used by anyone, including drop shipping, e-commerce and business owners(like Me).
Can You Make Money on Instagram?
Yes, you can make money on Instagram.
You can sell services and products, do shoutout, Promote affiliate product, etc.
How Powerful is Instagram?
The numbers behind Instagram are staggering, and the platform is catching up with Facebook’s growth. While Facebook has 2.07 billion monthly active users, Instagram’s growth has reached 800 million users over eight years in 2017 since its launch in 2010.
For Motivation purposes, the following figures are worthy of consideration for people who want to make money with Instagram:
1) 800 million users are active every month. That’s almost three times the US population.
2) 500 million users are active every day. That’s almost double the US population.
3) In 2017, 70.7 percent of US businesses use Instagram. With 30 million businesses (both large and small) in the USA, this number translates to 21 million US businesses using Instagram.
4) 80 percent of Instagram users follow at least one business account.
5) There are 2 million Instagram advertisers every month.
6) Time spent on Instagram increases by 80 percent every year. : https://business.instagram.com/blog/welcoming-two-million-advertisers/
7) In 2016, 48 percent of US brands used Instagram to promote their businesses. In 2017, that number reached 71 percent. In 2018, it’s expected to reach 82 percent.
8) 300 million Instagram accounts use Instagram Stories every day.
9) Instagram users by age:
18 to 29 years old: 59 percent
30 to 49 years old: 33 percent
50 to 64 years old: 18 percent
64+ years old: 8 percent
10) Instagram users by gender:
Female: 38 percent
Male: 26 percent
Other: 36 percent
Numbers above are impressive are you interested to know ways to make money with Instagram now?
I bet you do.
Let’s talk about methods you can use to make money with Instagram.
1) Work With Brands on Sponsored Posts
An influencer is anyone who’s built themselves an online reputation by doing and sharing awesome things online. To their audiences, influencers are tastemakers, trendsetters and trusted experts whose opinions about certain subjects are respected.
You can become influencer by focusing on one or a specific type of niche and sharing images on that niche. When you reached a good number of followers, Some brands can contact you upfront, or you can also outreach them using (tools or sites).
2) Become an Affiliate
An affiliate is a person who the commission on each sale or lead. Affiliate marketing uses a trackable link or specific coupon code to track that click converted to sales.
Since Instagram doesn’t yet allow links anywhere outside of your bio, you can only focus on one product at a time if you choose to rely on affiliate links, making promo codes a better option for Instagram since you can incorporate them into your posts.
3) Open Your Online Store (Dropshipping)
By now it might sound like the only way for an Instagrammer to make money is to sell out and work with other brands.
But that’s not the whole truth, creators of all kinds are also in an excellent position to “sell out” with their products: physical goods, services, or digital items that can be an extension of their brand, building a business with an audience at its center.
4) Sell Your Photos Online or On Things
Someone can become famous writing 160 words joke on Twitter or sharing snaps on Snapchat. But Instagram is photo and clips sharing platform(especially photos). If you are a good photographer or have a good camera, You can click some good pictures and sell them on multiple image selling platforms.
5) Do Shoutout
Some starter or brands want to get their followers boosted up with niche related followers and shoutout is an easy peasy method for that. One with a massive following on Instagram post an image or video and in description give someone else’s Instagram username with credit (or not) to follow. This way another guy also get pumped with following as he put in front of likeminded followers.
This guide is for anyone who has ever been confused about what to do when launching a campaign. I’ve taken my process and broken it down into 10 easy steps for you to follow to get your first profitable campaigns.
Faisal So many steps! What am I supposed to do exactly?
Chose what and where to promote
Chose a type of traffic to focus on
Chose on a verticle that matches your traffic source
Chose a country or countries
Tip: Target less competitive Geo
There is no best Traffic source because they all have their pros and cons. Just do your research, and make a decision. Don’t be that guy who spends months trying to decide on the best plan while not moving off his couch that entire time.
newbie affiliates will just launch a campaign and wish for the Excellent conversion, but the top affiliates will have a bonus before they even launch.
Spying: Are other affiliate running this campaign? Don’t limit your self to simply learning different affiliate entrepreneurs. in case you’re promoting weight loss plan, take a look at what Jenny Craig and WeightWatchers are doing. running relationship? What’s match.com doing?
Mist affiliates think their affiliate managers are people who release their check but this is not actually true. Affiliate Manager can be extremely knowledgeable because they have an eye of the industry and other affiliates.
Researching the offer: Research offers by spy tools or manually. I even dive into other affiliates funnel to find how this is monetized.
Where to run the offers: If an offer is specific to at least one network, there’s no longer a lot to go past this. What if it’s on some other networks? I highly advise split-testing affiliate networks despite the fact that it’s the exact same offer. they could convert otherwise if specific monitoring software program is used or if the advertiser’s scrubbing one location.
Don’t just dive in without a plan.
I’ll additionally set a few milestones and cut-off dates for every step of the way. Don’t get too inflexible with your gameplan because you’ll re-examine it after you get some tough data.
What advertisements and landing pages are you making plans to apply? A lazy affiliate will pass this step entirely and just opt to use the creatives and landing pages from their opposition. in case you’re going this path, you’re constantly going to be 5 steps backward.
This is all the technical stuff you have to do.
There’s also the “front end” part of a campaign.
Uploading ads – Can be a time-consuming process if the traffic source is strict such as Google and Facebook
Funding the account/signing invoices
I always launch a new marketing campaign with an absolutely small test (<$50) sometimes even lower. I want to ensure all the tracking hyperlinks and fb pixels are working well. It’s better to take some time to make certain the whole lot works instead of dropping some thousand dollars due to the fact the links weren’t properly set up.
More likely, your campaign will be losing money at this point.
Here’s a realistic scenario of a campaign:
Launch – You’re at negative 100% ROI and losing money.
Test #1 – Test out 3 offers. Run the best one. Now you’re at -50% ROI.
Test #2 – Test 10 ads. Run the top 3. Now you’re at -10% ROI.
Test #3 – Test 5 landing pages. Run the best one. Now you’re at +25% ROI
Don’t focus on best the highest click-through rate. An advert could have an excellent CTR but still, lose cash as it doesn’t convert. let’s say you’re promoting automobile insurance, and the ad features a curvaceous blonde next to a Lambo. sure, it’s going to get human beings to click on, however not many will purchase the coverage. That’s why it’s important to track.
Different style of pages, the image, the headline formulas used, etc.
There’s no established protocol on what’s the best way to bid. Experiment. Low to high, high to low, bid a few places below the top spot, etc.
Day & week parting
Dayparting is running your ads during the best times of the day. If you’re only profitable from 5 PM-12 AM, try running your ads only during those times. Week parting is running your ads only on the profitable days of the week. If you’re making money on Weekends only, try running the ads only during those days.
Test different offers. Once you have some volume, ask for a pay bump. Is going direct with the advertiser possible?
Now that You have real data, you can start using my thinking skills to make the campaign better.
keep detailed information of your day by day earnings and stats. looking at your Voluum isn’t always enough. I spend every morning logging statistics into my Excel sheet with exact spend, clicks, revenue, etc. I then flip the data into charts so I can examine patterns.
At this point, what is my 80/20? What variables am I able to change and moves am I able to take so that it will make the maximum impact?
Do I keep the campaign or trash it? simply due to the fact a marketing campaign is making a living doesn’t mean I’m going to keep running it. What’s the potential of it?
hopefully, you have different campaigns, and you need to decide which of them are worth your time.
How can I start systematizing this marketing campaign?
Are there parts of the process I’m able to outsource to someone else?
Don’t launch campaigns to make $100 a day.
Scaling internet marketing campaigns is the process of turning that $100 into $1,000, or even $10,000+.
How do we do that?
you need to widen the target market. in case your current audience is 1 million people, widening your audience to ten million approaches greater extent.
more traffic sources – expand to comparable traffic sources. in case you’re being profitable on Airpush, it makes sense to extend to a comparable source which includes LeadBolt (they’re both “push notification” networks for Android). being profitable on PPV with LeadImpact? try TrafficVance.
more nations -Does your offer receive multiple international locations? Get your creatives and landing pages translated, and test them out.
Keep in mind that just due to the fact your marketing campaign is profitable inside the US doesn’t mean it’ll automatically make money in the united kingdom. What’s different? offer conversion rates/payouts, cultures, bid expenses, etc.
How do you get more traffic on your existing platform?
More placements – Placements mean different websites.
More ad sizes – Only advertising on the 300×250? Try out the 728×90 and 600×120.
Increase your bidding – Higher bids mean more volume (in theory). That’s why it’s important to constantly improve your campaign—the higher your profit margins, the higher bids you can afford.
This is what separates the best from the rest.
Once someone starts making money from a campaign, they get distracted. They get lazy. One thing I’ve learned from working on thousands of campaigns is that shit happens.
here’s a short tale to demonstrate:
affiliate A and B are each making $1,000 in earnings at 100% ROI at the same traffic source inside the same niche.
affiliate A starts getting distracted and lazy. He launches campaigns in different niches in order to diversify, however, he loses his recognition as an end result. His 100% ROI is going to zero because banner blindness kicks in, his major offer goes down, and he has high-quality issues. Even his new niches don’t work out. Now he’s back to zero dollars a day.
affiliate B keeps working hard to turn his campaign into a bigger winner. He’s still trying out his advertisements and landing pages and continually finds new offers. He turns his 100% ROI into 200% ROI. Banner blindness kicks in, and his main offer is going down. however, he’s still at 100% ROI due to his regular testing and due to the fact, his competitor dropped out.
associate campaigns are not to set and forget. in case you’re making money, there may be men who will fight to take your winning campaigns.
Time for action
You have everything you need to launch a successful campaign now.
Stop over-analyzing. Stop waiting for the perfect time. Stop making your pathetic excuses why you can’t make money.
All right, this article took forever to write. Gimme some love by commenting and sharing! 🙂